Art directed photo shoot, branding, original ad campaign and 2nd phase campaign, collateral, signage, sales gallery materials, broker incentive pieces and web site for Waterfront Square - a premier residential community on the Delaware River in Philadelphia, PA.

Campaign centered around the theme of "Discover Philadelphia's OTHER Square", to promote it as a unique destination rivaling popular urban locales like Rittenhouse, Washington, and Logan Squares. 2nd phase campaign used the "Discover" platform to inform potential residents about how they could live "bigger, better and smarter" at Waterfront Square.

Art direction, concept, design: Bryan Byczek
Web design rollout: Matthew Erderly
Copywriting: Cory Laslocky
Photography: Jeffrey Totaro

Created for Munroe Creative Partners.

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