Naming, branding and graphic design for ParentLab and their first product the journeyBee, a lightweight, portable crib.

deliverables included: naming, logo, brand elements, stationery, sales sheets, product logo

Art direction and design: Bryan Byczek
Additional design by: Melisa Polazzi
Naming, messaging and copywriting: Bryan Byczek, Melisa Polazzi, Matt Weber, Lauren Ciallella and Martin Bihl

Created for: Munroe Creative Partners

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