The concept behind this campaign would focus on evocative silhouettes of dancers and symbolic imagery that allude to the shows (in this case the first 2 shows - Giselle and Shakespeare's Midsummer Night's Dream), all complimented with clean, sparse typography.
Deliverables below are theater posters, online banners and newspaper ads.
Art direction and design: Bryan Byczek
Copywriting by: Cory Laslocky
Created for: Munroe Creative Partners
![](https://freight.cargo.site/t/original/i/fdee785f7d836bca73a696c9215c15083de238f1758f6bdc321bcc45a97bf174/600w-PABallet-POSTER_o.jpg)
![](https://freight.cargo.site/t/original/i/1abcbf3678d236eed2597f9741d087602409cde1d4ef3d4c1137a2a985bae911/giselle-posters_o.jpg)
![](https://freight.cargo.site/t/original/i/5083891ffab1a1734c5ea51e3d59d00c0d3289bcc8a7c6a6166682867d255c8e/giselle-ad-1_o.jpg)
![](https://freight.cargo.site/t/original/i/7ac5092387f2c3a5a991ce4187f4fcf19d5d88456183029a1bcc8508481a82e5/midsummers-posters_o.jpg)
![](https://freight.cargo.site/t/original/i/cd3f21d516e08b4577a8f6a379eebb82e3da23a91b67bd9303d60f0dcf93cf18/midsummers-ads-1_o.jpg)