PA Ballet: alternate campaign

I'm posting this proposed campaign for the Pennsylvania Ballet only because I think the designs I created for it ended up really striking and provided a nice "what if" alternate to the very successful work that we ultimately created for the client (see here and here).

The concept behind this campaign would focus on evocative silhouettes of dancers and symbolic imagery that allude to the shows (in this case the first 2 shows - Giselle and Shakespeare's Midsummer Night's Dream), all complimented with clean, sparse typography.

Deliverables below are theater posters, online banners and newspaper ads.

Art direction and design: Bryan Byczek
Copywriting by: Cory Laslocky

Created for: Munroe Creative Partners

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