Campaign created to promote the Pennsylvania Ballet's 2012 season performances of George Balanchine's The Nutcracker.

Art directed photo shoot, TV spots, billboards, bus shelters, print and web advertising, bus shelters, street banners, promotional collateral.

Art direction and design: Bryan Byczek
Photography: Alexander "Sasha" Iziliaev
Photo Retouching: Aaron Goodman
Copywriting by: Cory Laslocky
Additional rollout designs by: Kara Howland

Created for Munroe Creative Partners

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