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logo, branding, art direction, palette
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Branding concept for MIW (pronounced “myou”) a gender neutral fashion line “woven without bias”. The logo mark turns men’s and women’s "M" and "W" on its head creating a symmetrical ambigram which is then abstracted into a unifying “stitch element” for graphic campaign needs.
![](https://freight.cargo.site/t/original/i/274349a0b4331855297b26c96ee46ad1460a613b8302f48c11d88ca8e3ed82a6/MIW-brand01.jpg)
![](https://freight.cargo.site/t/original/i/472a0a466a853e6bc6ee339a5a4d294d46f545e5d38c726d9fc69527e48272d7/MIW-brand04.jpg)
![](https://freight.cargo.site/t/original/i/9307983230a232b6ec53fbb105dd6002683503f796224f9515020cbb960cb071/MIW-brand02.jpg)
![](https://freight.cargo.site/t/original/i/8fcbb867a313a40369fec6b54522126d409b6514937ff5824eb0b660b868a76c/MIW-ad.jpg)
![](https://freight.cargo.site/t/original/i/578919c7f76002404a60dbc15c526599dd1059280845392c6197fdffa83ccbb9/MIW-brand03.jpg)
![](https://freight.cargo.site/t/original/i/e95cdfaead09eaa11bbe4d0c750eedb1866f2ad239e7ea3842b39a70a7105961/MIW-label.jpg)
![](https://freight.cargo.site/t/original/i/c9ced0039bd31794c3bd47d5b4d52f29bb019d3c09657bc55426273d39b4115a/MIW-brand05.jpg)