Rebrand and product extension for Proposed identity family focused on new arrow mark, designed to connote ease of use, expediency, guidance while also creating a unique "L" mark for the site, creating a flexible and ownable family for future product diversification. The mark also works as an abstract paper airplane, alluding to as a vast resource for downloadable legal forms.

Shown here: Original logo and proposed new identity family, mark themes, family color palette, website, and pin application.

Created for: Munroe Creative Partners

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